Liyuan has served as the CFO, EVP since September 2020 and oversees all finance and operations aspects of the company. Liyuan has more than 24 years of experience building and creating infrastructure to enable aggressive global scaling, while promoting sustainable profitability. Prior to The Beauty Health Company, Liyuan was the COO & CFO of The VOID, a highly rated virtual reality brand introducing consumers to fully immersive, location-based, hyper-reality experiences. Throughout her career, Liyuan has provided leadership to both growth oriented and turnaround situations. Prior to the VOID, Liyuan was the CFO, EVP at SharkNinja, a growth oriented multi-billion dollar consumer electronic product portfolio category creator focused on innovation and marketing. At SharkNinja, she was in charge of finance, capital raising and allocation, legal and strategic initiatives involving global expansion and M&A.
Previously, she served as a Director of Alix Partners and acted as CFO during Gymboree Group’s multi-billion dollar restructuring process. Liyuan also teamed up with other executive members in establishing the strategic plan, a supply chain hub in Asia as well as other international expansion efforts. Prior to that, she was the CFO of bebe stores, a publicly traded global multi-channel fashion brand. During her 6 years with bebe stores, she was responsible for all aspects of finance and operations. Liyuan started her career with the consulting firm Deloitte in its Mergers and Acquisitions Transaction Services and Financial Advisory functions. During her 13 years with Deloitte, she provided financial advisory services to public and private companies for M&A transactions, IPOs and growth initiatives. Since September 2021, Liyuan has also served on the board of Shawmut Design and Construction, a leading $1.5 billion national construction management firm.