BeautyHealth Launches Hydrafacial Tmall Store in China in First Direct to Consumer Commercial Play
Consumers can purchase Hydrafacial treatment packages directly from the brand and redeem them at select verified providers
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BeautyHealth launches Hydrafacial Tmall store in
On the Hydrafacial Tmall store, consumers can select from multiple luxe skin health treatment packages and redeem their purchase with any of a list of verified local Hydrafacial providers.
“Hydrafacial is a gold standard in
The Hydrafacial Tmall store is the brand’s first direct-to-consumer e-commerce presence, extending its omni-channel sales approach that aims to reach consumers wherever they seek beauty and aesthetics experiences: in medical offices; medspas; hospitality locations, including hotels and gyms; in retail leaders like
Hydrafacial is one of the first aesthetics treatment offerings on Tmall, as consumer interest grows for products and treatments that boost skin health. Tmall has expanded its beauty offerings in recent years, contributing to the growth of beauty e-commerce in
“Hydrafacial has been a pioneer in every channel we have entered, finding and capturing new appetite from consumers every time. Our entry into e-commerce in
Hydrafacial’s debut Tmall store is part of a focused infrastructure build by BeautyHealth in
Hydrafacial will animate its Tmall store with regular livestream selling events, leveraging local beauty and lifestyle influencers for key moments in 2024. The store soft launched with a series of livestreams earlier this month. Treatment package offerings start at
Every Hydrafacial treatment starts by deeply cleansing, extracting and hydrating the skin while addressing specific skin concerns with a range of personalized boosters to finish the experience. Hydrafacial has become a favorite treatment for consumers and providers alike for the immediate, pain-free and glowing results that deliver a confidence boost with no downtime.
Certain statements made in this release are “forward looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements.
These forward-looking statements are not guarantees of future performance, conditions, or results, and involve a number of known and unknown risks, uncertainties, assumptions, and other important factors, many of which are outside The Beauty Health Company’s control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements.
Important factors, among others, that may affect actual results or outcomes include The Beauty Health Company’s ability to execute its business plan; the continued business relationship between The